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About Us

Fraser Consulting was founded in early 2016 to meet the needs of the local entrepreneurial ecosystem. With over a decade of experience in early-stage funding, working for academia and corporates, Alex leads her team of associates to deliver a variety of business consulting services, workshops, mentoring and fund-raising for businesses in the tech, innovation and start-up space.

Our associates and professionals are specifically chosen because they have worked with start-ups for years, have a deep understanding of the early-stage entrepreneurial journey and have often lead and run their own businesses. By using an associate model, we can bring in expert skills to your business or programme,  only when you need them.

Alexandra Fraser, Director
Alexandra Fraser, Director

Alexandra Fraser, Director

Alex has worn many hats in her career. Scientist. Entrepreneurship academic. Venture Capitalist. Silicon Cape Chair and now, business owner. 

What she has studied: Alex has a BSc in Molecular and Cellular Biology and a Post Graduate Diploma in Entrepreneurship from the University of Cape Town. She also holds a MSc in International Business and Emerging Markets from the University of Edinburgh Business School where her thesis looked at the barriers to deal flow in the South African venture capital market. Alexandra is a Chevening Scholar, a cum laude graduate and has also done short courses in intellectual property, innovation commercialization, strategy, communications, financial management, project management, blockchain and digital money. 

Where she has worked: She started her career at the Cape Biotech Trust (consolidated into the Technology Innovation Agency (TIA)) and then went on to work overseas for a number of corporates and the University of Edinburgh technology transfer office. On her return to South Africa, she worked for Invenfin (Remgro’s venture capital division) for 5 years before starting her own consultancies.

Where she has given back: Alex was an active part of Silicon Cape from 2011 to 2018 and has held many positions include Chair and Deputy Chair. Significantly, she secured the FNB partnership, developed the strategy that saw the organisation restructure from a purely volunteer organisation into an NPC and has directly fundraised, planned and executed many programmes and projects for the community. Alex has been invited to numerous countries to represent the Cape Town tech sector. She is also a founding member of African Business Angel Network and an advisor to the South African Business Angel Network.

What does this all mean? It means that Alex isn’t just another management consultant with a few models and big words up her sleeve. She knows science, she knows tech, she knows what early-stage investors are looking for, she has seen more than 6000 early-stage businesses and critically, she knows how to get you moving and make sure growth happens.

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